The way we see it, here's our job:

Work side-by-side with you to uncover what's inherently true and authentic about your brand.

Together, figure out why people should even care about it.

Get your message down to one concise, obsessively single-minded point.

Then decide where your target is most receptive to that point—whether it's with a tweet, a t-shirt, or, dare we say it, a TV commercial—and execute with speed, agility, and precision.

Most important, make sure your customer really feels it for more than a fleeting moment.

Which is why—beyond our founding partners' initials—we've been inspired to name ourselves after that tiny, put-your-eye-out-if-you're-not-careful projectile orb. (And that's the extent to which we'll strain the extended metaphor.)